Marketing Plans

Raise Small Business Marketing develops full marketing plans for our clients.  Based on our market research, your budget, and your goals we develop print, radio, internet, and broadcast plans that work together to reach your target audience.  We plan months in advance, but also put together plans that can be tweaked or changed on the fly depending on our results.  Every dollar is tracked and if we find a method that is generating well we stick to it.  We want to become an extension of your business, an external marketing department, dealing with media representatives, exploring new opportunities and all the functions that make your marketing campaigns a success.

Based on your needs our mix of marketing can include:

Print Media:

Print media can include newspapers, magazines and journals.  Raise will work with you to develop ads that will work, place these ads and negotiate with vendors to get the best price possible. We identify which venues make the most sense based on budget and demographics.  The print market is changing, but for reach and price it often still makes sense for many small businesses.

Direct Mail:

Direct Mail has many benefits including the ability to target your niche, design a graphically interesting piece and know if it worked immediately.  Direct mail does not make sense for everyone, but it might for your business.  Raise works with clients to design the piece, find a mailing list, and help you deliver the piece right into your prospective customer’s homes.

Radio:

Based on demographics and budget we design a radio campaign designed to reach your target market.  We work with you to script an ad, produce the ad, negotiate price and get your spots on air.  Radio is still a very effective medium for reaching groups of customers.

Television:

Television allows us to both show and tell to a very wide audience and to target down to your targeted demographic through broadcast and cable advertising.  We work with you and a production company to develop a memorable advertising campaign, identify target markets, negotiate the price and get the ad out there.

Track Results:

Here’s the most important part of any advertising campaign, track the results and make changes based on these results.  You can track your ad in many ways including coupons, different phone numbers, tracking urls, and email addresses.  It doesn’t have to be fancy or expensive, but it has to let you know if things are working.  Raise Small Business Marketing specializes in making sure every dollar we spend is spent wisely.