The ReLaunch of Raise: Raise Small Business Marketing
July 30, 2009
When we started Raise Interactive we had a goal, use all our marketing experience to help small businesses perform and track online with all the tools and proven strategies of big businesses. We have been successful with this strategy so far, helping small businesses get online, gain Search Engine Rankings, and keep in touch with clients. We are working with restaurants, vacation rentals, mechanics, hospitality businesses, online and offline retail stores and many more. But there is still something missing and that is why we have expanded our scope and added to our services.
One thing we realized quickly is that many small business owners don’t always know their own brand and customers. This is very important information to have. Also, we found many business owners treat their marketing one of two ways:
1. They have marketing out there in different places but really didn’t base their media buys on any kind of empirical information or demographics but rather on rates and intuition. They might have different ads in different places and no real way to track them.
2. The other small business owner does what is called “ostrich marketing”. Burying your head in the sand and hoping the marketing takes care of itself will not work.
That’s when we decided to really use all of our experience including over 10 years working in print media, branding experience, understanding competing media, and demographic research. We also know that all your advertising needs to work together to advance your brand. It is the only way to move forward.
We decided to become full service marketing agency for our customers including demographic research and media buying. We design brands, write copy, plan, institute and track full advertising campaigns. We make sure that online and offline work together to increase new business and and keep customers coming back.
We know small business owners are busy! Your number one issue is sometimes time. Our goal is to make marketing easy. We want to take it off your plate and really cut down the time you spend on marketing while increasing the effectiveness.
As part of our re-launch we want to offer a free analysis of your current marketing efforts. Just a no hassle, no obligation review of your current marketing. Trust us; it will be worth your time.