Raise Newsletter 1.3
Search Engine Optimization 101
In the last newsletter we defined terms and discussed three methods for driving traffic to your website through the search engines, natural rankings, paid search marketing and local results. This article will narrow in on natural rankings, how to achieve them, and what they mean. (Read the last newsletter here)
How do Search Engines Pick Their Results?
You type a phrase or question into Google, the results come up and you pick a page to view. How do Google, Yahoo or any of the other engines figure out which sites rank highest for the search queries?
They actually have a very complex algorithm that takes many factors into account. These algorithms are tightly guarded secrets and constantly, but we do have some ideas of things that the search engines look for. One very important aspect that the Search Engines need to see is keywords on the site. This makes website design and copywriting very important. Another factor that can make a big difference is your url name. Putting keywords into the url can be a quick way to get a new website ranked. Inbound links from relevant authority sites are what separates big players from small players. These links back to your site make all the difference and this is what most Search Engine Marketing Consultants provide. The more links back to your site, generally the better the site will rank under a number of keywords.
1. Why do Search Rankings matter?
A website’s ranking in the Search Engines can absolutely make or break a business. Websites that rank in the top three for heavily searched keywords bring in more customers that are actively looking for their product or service. This type of pull marketing can help businesses sell more products, gain more clients, or sell advertising on their web site.
2. So how do you move up?
That’s where a company like Raise Interactive can help. We help companies improve their rankings in the Search Engines but we do a lot more as well. It is important to have a smart strategy when starting a Search Engine Optimization Campaign. You have to pick keywords carefully, and find relevant reasons for people to link back to your site. We monitor traffic to your site and make sure that the traffic that comes to your site is qualified and acting the way we want them to you. It’s important that people don’t come to your site and leave instantly. This is where a consultant like Raise Interactive can really help your site.
Please contact us today for more information: