New Product Friday!
May 22, 2009
We’ll be going into detail more on this later and as we update the web page but Raise Interactive is pleased to announce some new services that we are offering mainly due to customer demand.
1. Social Media Marketing
This is something that we have always been doing but wanted to make official; Raise Interactive provides Social Marketing for businesses. This includes Facebook, Twitter, LinkedIn and other online networking venues. Everybody is talking about Social Media marketing, but does it make sense for your business? If so, how? Nothing is more annoying that the person on Facebook who continually posts links about their business. Nobody likes that and you will soon see friends start dropping. There is a right way and a wrong way to use these powerful tools and Raise will help you develop the plan that makes the most sense for your business, implement that plan, and track results. At that point we can either turn the plan over to you or handle the work ourselves with your input. If you are interested in learning more contact us today.
2. More Traditional Agency Services
The more time we spend talking to clients the more I realize that there is a real need for qualified, affordable marketing advice. From Brand Management to Advertising Budgets, we have come to realize that most small businesses just don’t have the time or the expertise to effectively institute a “marketing plan” and follow it. This leads to wasteful spending or missed opportunities. We ask clients where they are currently advertising and they either don’t know, or name a bunch of different venues many of which don’t make sense for their customer. As I said, I will get into exactly what this all entails in more detail in the future, but basically this will allow us to service all of our customers so much better, bringing online and offline together effectively.
If you would like to learn more please contact us today through our online form.
Raise Newsletter 1.3
May 5, 2009
Search Engine Optimization 101
In the last newsletter we defined terms and discussed three methods for driving traffic to your website through the search engines, natural rankings, paid search marketing and local results. This article will narrow in on natural rankings, how to achieve them, and what they mean. (Read the last newsletter here)
How do Search Engines Pick Their Results?
You type a phrase or question into Google, the results come up and you pick a page to view. How do Google, Yahoo or any of the other engines figure out which sites rank highest for the search queries?
They actually have a very complex algorithm that takes many factors into account. These algorithms are tightly guarded secrets and constantly, but we do have some ideas of things that the search engines look for. One very important aspect that the Search Engines need to see is keywords on the site. This makes website design and copywriting very important. Another factor that can make a big difference is your url name. Putting keywords into the url can be a quick way to get a new website ranked. Inbound links from relevant authority sites are what separates big players from small players. These links back to your site make all the difference and this is what most Search Engine Marketing Consultants provide. The more links back to your site, generally the better the site will rank under a number of keywords.
1. Why do Search Rankings matter?
A website’s ranking in the Search Engines can absolutely make or break a business. Websites that rank in the top three for heavily searched keywords bring in more customers that are actively looking for their product or service. This type of pull marketing can help businesses sell more products, gain more clients, or sell advertising on their web site.
2. So how do you move up?
That’s where a company like Raise Interactive can help. We help companies improve their rankings in the Search Engines but we do a lot more as well. It is important to have a smart strategy when starting a Search Engine Optimization Campaign. You have to pick keywords carefully, and find relevant reasons for people to link back to your site. We monitor traffic to your site and make sure that the traffic that comes to your site is qualified and acting the way we want them to you. It’s important that people don’t come to your site and leave instantly. This is where a consultant like Raise Interactive can really help your site.